marketing | Ukiyoto India

Sep 21, 20238 min read

Building Buzz: Creating a Pre-Launch Marketing Campaign for Your Book

~ Sankalita Roy It was done quite unknowingly by me when I first saw my photo on a book cover, it was an out-of-the-world experience as I...

Sep 14, 20238 min read

Crafting an Effective Book Marketing Plan: Strategies for Success

~ Sankalita Roy As an author, I have previously mentioned the importance of book marketing that is in one word if the audience does know...

Sep 4, 20238 min read

The Importance of Author Networking: Building Relationships in the Publishing Industry

~ Sankalita Roy Before, we begin an article, let us go back in time, say this year January in 2023. It was during my first group signing...

Aug 28, 20238 min read

Writing for Different Mediums: Adapting Your Work for Film, TV, or Stage

~ Sankalita Roy This is a dream of mine whenever I watch House of the Dragons, Games of Thrones, Harry Potter series or Sharp Objects on...

Aug 7, 20238 min read

Niche Marketing: Identifying and Reaching Your Target Audience

~ Sankalita Roy Marketing a business to a niche target audience is like buying the right toys for your children. If my baby girl prefers...

Aug 2, 20238 min read

Leveraging Social Media for Authors: Strategies for Engagement and Promotion

~ Sankalita Roy Most authors who love to live in their inner world find it aggressive when it comes to promoting their books on social...

Jul 17, 20238 min read

The Dos and Don'ts of Book Marketing: Promoting Your Work Successfully

~ Sankalita Roy If I think about my journey as a writer, I learned that the good content in a book is not what makes it successful but...

Jul 8, 20238 min read

Building an Author Platform: Effective Strategies for Online Presence

~ Sankalita Roy Before we begin to read this article, let me share one of the mistakes that I made as a new author while publishing my...