writing | Ukiyoto India

Sep 21, 20238 min read

Building Buzz: Creating a Pre-Launch Marketing Campaign for Your Book

~ Sankalita Roy It was done quite unknowingly by me when I first saw my photo on a book cover, it was an out-of-the-world experience as I...

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Sep 14, 20238 min read

Crafting an Effective Book Marketing Plan: Strategies for Success

~ Sankalita Roy As an author, I have previously mentioned the importance of book marketing that is in one word if the audience does know...

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Sep 4, 20238 min read

The Importance of Author Networking: Building Relationships in the Publishing Industry

~ Sankalita Roy Before, we begin an article, let us go back in time, say this year January in 2023. It was during my first group signing...

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Aug 28, 20238 min read

Writing for Different Mediums: Adapting Your Work for Film, TV, or Stage

~ Sankalita Roy This is a dream of mine whenever I watch House of the Dragons, Games of Thrones, Harry Potter series or Sharp Objects on...

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Aug 7, 20238 min read

Niche Marketing: Identifying and Reaching Your Target Audience

~ Sankalita Roy Marketing a business to a niche target audience is like buying the right toys for your children. If my baby girl prefers...

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Jul 17, 20238 min read

The Dos and Don'ts of Book Marketing: Promoting Your Work Successfully

~ Sankalita Roy If I think about my journey as a writer, I learned that the good content in a book is not what makes it successful but...

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